SLOGAN

 I don't know why Philippines and the Filipinos have problem dealing with slogan when it comes to promoting tourism. Do you think slogan has a smart way to let tourists go and visit the country? I think even if the slogan is not that cute or beautiful Philippines is always an "attraction." It's always a "magnet" to tourism and to many foreign nationals who were charmed by its exotic beauty, it's landscape beyond compare, from its beautiful beaches more beautiful than the beaches in Hawaii and Virgin Islands.

So what's wrong with the slogan above? PILIPINAS KAY GANDA is nice. It's catchy! What's really wrong according to the rumors? It was taken or copied from the slogan in Poland. Really? I don't know. Clueless here.

So why the WOW! PHILIPPINES was not the original slogan or logo? What happened? I kind of think that when people are so fed up with WOW or having the same kind of advertisement it becomes more of a nuisance.

Now here comes this slogan above. Something new? Not really according to many detractors for it was "copied" again from another country. From Switzerland. That I don't know again. Wow! It's becoming like Austin Powers eh? Austin suggesting of something new end up his invention and discovery were already been invented and "laos" na because while he was in "hibernation" all his "creations" were then made and used already by imitators and those whose got no idea whatsoever.

There are millions of people in the Philippines don't tell me there are only few who can think and invent ,  create something very new. NEW = BAGO. Then what you think about those advertisers who THINK real hard that their commercials will be something artsy fartsy and will get the attention they deserved during the World's SUPERBOWL? Of course in that five minutes of fame they make  sure that their AD is something ORIGINAL and has not been repeated in the past.

Maybe the Tourism Industry in the Philippines should state this kind of slogan:

PHILIPPINES > NOW, MORE THAN EVER! Then make a logo of the map of the Philippines. The map at the center of a globe with people hand in hand around the circle. Uhm it's easy to draw it you know.

 YOU'VE GOT TO BE IN THE PHILIPPINES!

PEARL OF THE ORIENT SEAS!

SUNshine PHILIPPINES

THE SUN ALWAYS RISES

SUNRISE IN THE EAST >>PHILIPPINES << SUNSET IN THE WEST ( The big SUN at the middle of the slogan.

Anyway does it matter whether you have a better slogan or what? What matter is how much you are earning for such advertisement. If the advertisement's fee is bigger than the returns it means it's not profitable and you should stick to just a word of mouth advertisement. Or visitors or balikbayans can provide beautiful photographs through their blogs and facebook account. That's how it goes. Nice and easy!


CLUELESS? TRY PHILIPPINES!